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Asian milennials hooked on to the phone     do you   engage?

6/16/2019

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Picture
Are you ready to engage with your target customer on their terms?
  • In their time zone?
  • On a device of their choice (guess what: it's the phone!)?
  • Any time 24/7/365?
  • Offering content they relate to and adds value?
  • Offer instant gratification?

According to Asiainsight.com by 2020 nearly 60% of all worldwide millenias (20 - 40 of age) are living in Asia. They spend almost 3 hours daily on their phone, make informed buying decisions influenced by social media, influencers and other means. They are hungry for content and entertainment (aka: instant gratification effect).

Another interesting fact revealed as part of a study the Singapore Economic Development Board (EDB
www.edb.gov.sg) and The Economist Intelligence Unit concluded in May 2019: +60% use phones and embrace e-payment (see pic & link: https://lnkd.in/gxbvKN8)










​You might want to ask yourself:-
  • Is my business ready to engage, on their terms?
  • Am I able to satisfy their needs, any time, any device?
  • How do I know it is worthwhile to engage?
  • What do I do, to make my prospect enclined to buy from me?
  • What free 'stuff' can I offer?
  • Is my prospect ready to make a buying decision?
  • Can I immediately act on that buying decision?

​There's technology out there which helps to solve all of those challenges.​

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    Author

    Thomas is the founder of usegment.com which he started after a long career as a senior manager in the analytics industry. He worked 3 years as a NZ immigration adviser and realised the potential of sales funnels for the industry.

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