Immigration businesses have a unique challenge ahead which is different to many other businesses.
1. People desperately want to migrate (xyz, put in their fav. country like NZ, AU, CAN..)
2. They engage in your inbound marketing campaign.
3. They are 'good' marketing leads; they like what you share.
4. Then there's judgement day and you're asked to convert that marketing lead to a sales lead.
How do you do that traditionally?
Well, you encourage them to book an appointment. Maybe you ask for a small fee, but most often than not, you don't... you want to make a sale, so why not give some 'free' time of yours and then convert?
You did this already in your inbound marketing approach. Why not now too?
You find out... they don't tick the boxes.
They dream about something they are not able to achieve.
You actually need to apply smart interview techniques to uncover that.
That needs training, determination... and can you say STOP, after your set time is reached?
It was a good (marketing) lead after all...
It should have converted well into a sales... you are a good sales person after all - aren't you?
You don't do that for free.
But when do you know the prospect is ready to pay for that?
Technology comes to the rescue.
You can do inbound marketing; it's the way to go.
Do it, generate leads, plenty of them!
It is a numbers game, and you need to act smart on it.
Invite your prospects through social media, website etc. to fill out your free assessment. It's part of all of your campaigns and qualifies the leads.
What is in for you? What is in for your prospect?
Your prospect is happy.
They just received that information in their inbox and on the screen (instant gratification, free, the holy grail of Millennials).
You are happy.
You just got an email with their assessment result, the details,
AND MOST IMPORTANTLY: A SALES QUALIFICATION!
Now your prospect clicks on that link in that email and books an appointment.
Technology automatically determines if it shows the free 15 minute appointment for high value prospects, or the paid 45 min. appointment link for the low/medium value prospects.
You have a closed loop, fully automated, yet personalised, 365/24/7 lead generation and sales qualification process.
You can choose to call each high value prospect and willingly spend 15 min. of your time... for free...
There is no reason you must spend your precious time on dreamers.
You are a builder of bridges.
Ask us how we help our clients to save cost, increase revenue and client satisfaction with our disruptive service offering. Smart immitech applying machine intelligence!
Contact us for a free trial for your immigration business.