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How  To  spot the  dreamer

8/29/2019

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Immigration businesses have a unique challenge ahead which is different to many other businesses.

1. People desperately want to migrate (xyz, put in their fav. country like NZ, AU, CAN..)
2. They engage in your inbound marketing campaign.
3. They are 'good' marketing leads; they like what you share.
4. Then there's judgement day and you're asked to convert that marketing lead to a sales lead.

How do you do that traditionally?
Well, you encourage them to book an appointment. Maybe you ask for a small fee, but most often than not, you don't... you want to make a sale, so why not give some 'free' time of yours and then convert? 

You did this already in your inbound marketing approach. Why not now too?

You find out... they don't tick the boxes.
They dream about something they are not able to achieve.
You actually need to apply smart interview techniques to uncover that.
That needs training, determination... and can you say STOP, after your set time is reached?

What happened?
It was a good (marketing) lead after all...
It should have converted well into a sales... you are a good sales person after all - aren't you?

  • What happens is that dreamers have strong dreams.
  • Policy is the harsh truth in the world of immigration.
  • You, as the adviser, are asked to bridge that gap.
  • Provide a plan; paint a picture, so that the dream comes true.
  • And, most notably, to advice on what is possible, or not .

You don't do that for free. 
But when do you know the prospect is ready to pay for that?

Technology comes to the rescue.
You can do inbound marketing; it's the way to go. 
Do it, generate leads, plenty of them!
It is a numbers game, and you need to act smart on it.

Invite your prospects through social media, website etc. to fill out your free assessment. It's part of all of your campaigns and qualifies the leads.

What is in for you? What is in for your prospect?
Your prospect is happy.
They just received that information in their inbox and on the screen (instant gratification, free, the holy grail of Millennials).
You are happy.
You just got an email with their assessment result, the details, 
AND MOST IMPORTANTLY: A SALES QUALIFICATION!

Now your prospect clicks on that link in that email and books an appointment. 
Technology automatically determines if it shows the free 15 minute appointment for high value prospects, or the paid 45 min. appointment link for the low/medium value prospects.

Et voila!
You have a closed loop, fully automated, yet personalised, 365/24/7 lead generation and sales qualification process.
  • You got your time back.
  • You can breathe, focus and make that sale a breeze...

You can choose to call each high value prospect and willingly spend 15 min. of your time... for free... 
  • to build trust..
  • to build rapport... 
  • to close the deal.

There is no reason you must spend your precious ti​me on dreamers. 

You are a builder of bridges.
  • The bridge that fills the gap from the NOW to the DREAM.
  • For those who have the right foundation in place. 
  • You don't build bridges in the skies... 
  • You build them firmly rooted on the grounds... 
  • Rooted in the facts of you prospect's life.

Ask us how we help our clients to save cost, increase revenue and client satisfaction with our disruptive service offering. Smart immitech applying machine intelligence!

​Contact us for a free trial for your immigration business.

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    Author

    Thomas is the founder of usegment.com which he started after a long career as a senior manager in the analytics industry. He worked 3 years as a NZ immigration adviser and realised the potential of sales funnels for the industry.

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